21 Jan 2011

LittleBigPlanet 2 launch week fun – TV ad, new trailer, out now in UK & Ireland!

Launch Trailer First of all, we’ve got a new trailer to celebrate the launch of LittleBigPlanet 2 – it’s a tribute to the history of videogaming, told from Sackboy’s own unique perspective. All the levels shown in the trailer were also created by community members GruntosUK and jackofcourse.
Advertising Campaign On top of that, I thought I’d give you all a look at the LBP 2 advertising campaign. Now, the LBP 2 Story mode is fantastic fun – as you’ve all hopefully spotted already from the numerous other trailers we’ve released. But for the launch of the game, we wanted to turn the spotlight on another hugely important part of the LittleBigPlanet universe – the community. With more than 3 million levels already created (and fully compatible with LBP 2), it’s all the creators out there that really make LBP what it is – and that’s worth celebrating. We approached some of the best creators out there, and asked them to create some special LittleBigPlanet 2 levels that showed off the brand new features, and also highlighted how diverse and truly global the LBP community is. The fantastic levels that they created formed the focal point of the LittleBigPlanet 2 campaign – from the TV and press ads, to promotion online. Here are the levels, and their respective creators (take a bow, guys!) – including links to lbp.me so that you can check them out for yourself… And here’s how we made use of them in the press ad…
And the European TV ad…
The guys did a fantastic job of demonstrating ways that you can use LBP 2′s new Create Mode features – I hope you enjoy the ads, and the levels! Enjoy the trailer, enjoy your weekends, and enjoy exploring LittleBigPlanet 2….!
littlebigplanet 2